What is Google Ads?
Google Ads is a platform for online advertising that allows businesses to compete for the right to show ads, product listings, or videos to online users.
Pay-per-click (PPC) advertising, which is how the Google Ads platform works, requires you to pay each time a visitor clicks on your advertisement.
What is eCommerce Advertising?
Publishers typically use eCommerce advertising to raise sales awareness of the goods and services offered by other businesses. Publishers themselves, however, can use advertising to further their development objectives.
Publishers will pay ad networks like Facebook, Google Shopping, or Instagram to display their online advertisements.
Advertisers pay according to predetermined metrics and objectives, which might include:
- Placement: The advertiser must pay a fee to place their advertisement on the website.
- Impressions: The advertiser is charged for each impression or each time their advertisement is viewed.
- Clicks – Pay-per-click (PPC) advertising means that the advertiser only pays the publisher when a user clicks the ad.
What different Google Ad types are there?
You can run one of four types of Google ads. Thankfully, everything takes place on the same platform.
1. Search Network
The most widely used but expensive option for advertisers is Google search ads.
This is so because a user actively looking for a product is more likely to have the buyer intent present already, increasing the likelihood of a conversion.
Due to competitors bidding on the same clicks, the cost per click (CPC) will vary depending on your industry.
2. Display
Google’s display network reportedly serves 90% of all internet users. Any website on the Google display network will have display ads appear as a box or banner at the top or side of the page.
The advertisement will be relevant to the user’s interests, which you can determine by creating custom audiences; more information can be found here.
Display advertisements are thought of as a less expensive source of traffic for your establishment. Although the ads might be somewhat relevant to the user, the buyer intent might not always be the same as it is for search ads.
3. Videos
This functions similarly to display advertisements, where you can build custom audiences to make sure your ads are pertinent to the user. The only distinction is that YouTube, Google’s own video-sharing website, will host the majority of this content.
Since they can be much more engaging for the user than display ads, video ads typically have a much higher CTR (Click-Through-Rate) potential. If there isn’t already buyer intent, you might be able to create it with a good video.
4. Shopping
Google Shopping works so well because it enables the seller to highlight the product’s price and a high-quality image on the product listing.
The method uses Google’s search network and has high buyer intent.
The approval process for Google Shopping can be a little cumbersome, which is the only drawback.
Additionally, you will need approval for each item you list. This is done so that Google can ensure the ads are pertinent to the users and weed out any potentially deceptive or fraudulent ads.
Reasons to use Google Ads for Ecommerce Websites
Google Ads can help your Ecommerce Websites in various ways and might be the advertising solution you need:
1. High Return on Investment
Businesses can spend thousands of dollars daily to move customers further down the sales funnel.
Google Ads can bring you, customers, already further down the sales funnel and ready to buy, especially when using the search network.
Given the enormous amount of user data that Google gathers, it is safe to assume that the ads will always be highly relevant to the user’s interests.
2. Quick results
You typically need to spend up to $1,000 on Facebook ads before the AI pinpoints your ideal customer demographic. However, with Google Ads, it takes little time to see results, especially on the search network.
Avoid Google Ads Smart campaigns at all costs unless you have several thousand dollars to spend before seeing results; they are anything but wise.
For smaller budgets, manually setting your maximum bid per click is preferable.
3. Increases leads and customers
Google Ads can help your shop in a variety of ways. It’s essential to keep in mind, though, that not all visitors to your store will become customers.
A visitor who joins a mailing list or submits an inquiry is a lead; they could later become a customer.
Fortunately, Google Ads have a great conversion tracking feature, so when using them, a sale can be linked to a specific visit. This information is recorded even if a deal doesn’t occur during the first visit, which is excellent information.
If you let Google’s AI handle the bidding, it will propose a target CPA (cost per action), as displayed above, which may boost your sales/leads.
It would be best to try this after making at least 50+ sales in 30 days to make sure Google has gathered sufficient conversion data. Depending on the likelihood that the user will make a purchase, Google will increase or decrease its bid per click.
4. High-quality traffic
As previously mentioned, Google Ads generate high-quality traffic because those who visit your online store through Google tend to convert more frequently. This is because users who search for the item you are selling are more likely to have buyer intent.
The Google Ads search network is only advantageous to your company if your product is well-known; people won’t search for a product they don’t know exists. This is an important distinction to make.
Facebook Ads might be a better option in this scenario, as they cater more to impulse purchases.
Take a look at this article if you’re debating whether Google Ads is the best option for your online store.
5. You learn about your market
Using Google Ads, you can access a wealth of information about your top-performing markets.
Dos and Don’ts for Ecommerce Google Paid Search Ads
Do’s
- Once your campaign has been launched, check the search term report to ensure it is operating as intended and add any necessary negative keywords.
- Watch the performance and change your bids if necessary.
- Your bids may be too high if your campaign budget is constrained, your search impression share is low, and your Impr. (Abs. Top)% is high. You might get more traffic at a lower CPC by lowering your bids.
- You probably set your bids too low, and raising them could result in more impressions if your budget is unrestricted and your search impression share is low due to rank.
- To increase bids for users with the best conversion rates, include audiences with observation targeting.
Don’t
- Don’t forget to check your search term report for patterns after launch to ensure your budget goes to the best-performing searches.
- Restructure your campaigns to ensure you get the most impressions from local searches if people who search with their location (for example, lawn mowing services Fargo) have a higher conversion rate.
Conclusion:
Today, all types of businesses—from local small businesses to international conglomerates—need a strong Google presence. A professional website must be designed and optimized. You can collaborate with Cosmic website designers and developers to create a successful website.
Cosmic is a well-known firm that develops and designs websites. We offer our clients thorough and reasonably priced web solutions so they can benefit from the extensive reach of the Internet. And Google Ads assists firms in meeting their online objectives.
Online marketing has lowered advertising costs and democratized how any willing business can take independent action to achieve growth online.
Google Ads with the Cosmic Team is the online advertising strategy to build a brand, increase sales, or draw in new customers.