As you dip into the world of digital marketing, you can see yourself wrapped around the flood of whole new vocabulary and the set of concepts!
From the ocean of multiple ways of increasing website’s traffic, you will find one thing very worthy of converting your site’s traffic into leads. Wondering? What could be that? Ok, I am talking about Landing Pages, the heart and soul of the marketer’s lead generation efforts
What are Landing Pages?
In simple terms, a Landing Page is a combination of buttons, links, forms and call to actions. Or in other words, it is a single web page or a website distinct from the home page, designed particularly for converting visitors into leads.
Why are Landing Pages so important?
For every businessman, Landing Pages can take their business to the next level.
As Landing Pages contain additional information about your services and offers, visitors can easily find what they are exactly looking for, through your Landing Page.
5 Reasons why you require Landing Pages as a part of your marketing strategy
- Easily generate leads!
You can use Landing Pages as a part of your website or you can redirect your visitors through social media, email or search traffic to your Landing Page. Whether you want to promote your e-book or a workshop that you want to highlights, Landing Pages are the best ways to capture leads, as they are designed solely for the purpose.
- Landing Pages remove distractions
Landing Pages are designed for the single purpose – to attract visitors towards your offers and services. It keeps the customers focused on the conversion, such as a purchase, download, form completion, free trial, or whatever it is you want them to do. Unwanted stuff is removed so that visitors don’t find their time wasted on landing your page.
- Collect valuable Information about your visitors
Every time a visitor finishes a conversion form on a Landing Page, your marketing and sales team is collecting valuable information about your leads. Your marketing team can then employ this information to realize what types of visitors or marketing personas are converting, and your sales team already has a baseline of information about a lead before they reach out.
- Landing Pages force people to make a decision
Landing Pages contain information that will definitely force customers to take an action. The Inclusion of call-to-action buttons, your achievements and awards, your exceptional offers and the conversion form will automatically drive your leads to take an action on a Landing Page. Even the inclusion of client’s testimonials will help your clients to understand the true worth of your company.
- Advertising conversion
Any form of marketing or ad promotion will be much more successful if it is targeted to a page that contains nothing but content that ropes the message in your ads. The more relevant the page to the ad, the more effective it become. Smart marketers constantly experiment with ad and Landing Page combinations, including creating keyword optimized pages for specific groups of PPC ads.
Key Components of an Effective Landing Page
- Headline
The Headline should be appealing and must easily define the purpose of creating the Landing Page. The visitors can easily understand what they will receive after scanning the whole page.
- Content
The text on a Landing Page should explain the value of the offer clearly, simply, and in a compelling way. Bullet points can be used to demonstrate clear takeaways, break up large blocks of text, and keep it brief and succinct.
- Keywords
Include keywords in titles, headers and text of the Landing Page.
- Social Sharing Buttons/Links
Social sharing buttons easily allow the customers to share your Landing Page among their groups and connections. This will definitely help in promotion of your brand.
- Lead-Capture/Conversion Form:
The most critical component of any Landing Page, the lead-capture or conversion form is where page visitors submit their information in exchange for the offer, converting them into coveted sales leads.
- Image
Make your Landing Page visually appealing as a picture is worth a thousand words.