Website design can be critical to keeping your audience glued to your site. It can have a tremendous impact on your audience and business. So, it is no wonder—why you must pay attention to creating a long-lasting impression on your audience. A good web design can keep your leads on your web page. And, as an appreneur, that is what you wish to do. No one wants to miss out on users and find them on a competitor’s page. If you are wondering where to begin and what are the web design trends in 2021 and beyond, this blog is for you. We’ve put together some exciting insights on web design trends—and you can explore them for creating a positive impact on your audience. Let’s dive in!
Why is Web Design Important?
Before we get into the latest trends, let’s look at why web design is significant.
- It helps set the first impression for your business. Here’s the thing, if your website design is outdated or unappealing, users won’t stick around for long.
- It facilitates your Search Engine Optimization (SEO) strategy. One cannot afford to mess up the on-page SEO fundamentals, so the best way is to ensure proper web design practices.
- It aids to boost trust with your audience. It’s a no-brainer, a poorly designed website is sort of shady, and a person will think twice to place an order on such sites.
- It helps outshine the competition. If your target audience isn’t with you—it is logical—they are with your competitors. So, you need a website design that attracts more leads. And, the first step is to have an appealing web design.
Top Web Design Trends in 2021 and Beyond
1. Retro fonts
Retro fonts are back again. They are cool and give the effect of throwback typography. For example, one can see a great blend of old and new on the page for Spotify’s Carnival promotion. What can you do? Try taking traditional fonts and give them a bit of a modern touch. That futuristic sense added to retro is one trend you will find as 2021 unfolds.
2. Parallax Scroll Animations
Parallax scroll effects have been around for some time, and in 2021 and beyond, you will continue to find its presence. A great example of parallax effects is Alice Lee’s portfolio suite that responds to mouse position to bring the illustration to life. It’s great to check out how the minimal movement creates a wonderful impact. Yet, another good example is the web design for Green Meadow
(Source: https://gmeadow.com/), where the subtle effect helps to create a positive impression.
3. Horizontal Scrolling
Experimenting with design can give you breakthrough and winning elements. One such experimentation gone right is with a horizontal scroll, which is going to find its presence in 2021. For example, one can check out Square’s fascinating website
(Source: https://square.geex-arts.com/)
that creates an unforgettable experience.
4. Augmented Reality (AR) Experiences
AR is a new entrant creating immersive experiences for the users. For example, Jeep utilizes for their Build and Price a Jeep page
(Source:https://www.jeep.com/bmo.wrangler.2021.html#/build/interior/85013/CUJ202110JLJL74G/2TK/APA,PDN,X9,ERC,DEM,DLK,Z1K,SDA,TTP,WJP,A7,UAA,23K).
With the power of AR that can help sell products, more and more eCommerce websites can benefit from this trend.
5. Scrollytelling
Another growing trend in designers is optimizing the power of telling stories through web experiences. You can explore scroll telling, which is visual storytelling that can heighten a story with a compelling narrative. What can you do?
- Try to keep the motion within a small defined area.
- Offer interactions on the user’s terms.
- Try to emphasize the story instead of distracting users from important text.
6. Dark Mode
For an aesthetic feel, many designers try the dark mode. The black backdrop can make design elements prominent from the screen. A good example is Spotify, which has a web design with a black background. You will also find that the dark mode can elicit powerful emotions.
7. Cartoon Illustrations
Cartoons are back! They can transform your website with a dash of fun and glamour. So, keep the text minimal and the cartoon illustrations relevant. One can explore Blush, which is a great platform to find custom character illustrations.
8. Geometric grids
Grids make websites look clean. They also give a lot of structure and offer a bold look. In 2021, it is one trend that is worth exploring to emphasize text and also extend a pleasing arrangement. For example, the cosmetic company Skin Labs uses a geometric layout for a clean and well-arranged look.
Wrapping Up
It’s always exciting to explore new trends. Why? Firstly, users love to check out the freshness and novelty on your website. Plus, it helps to create an engaging user experience where your audience will want to come back for more. So, you need to adopt a design that reflects and resonates with your brand.
To create the essence, you can always partner with a proficient web design firm such as Cosmic Technologies which can walk you through the web design journey. We have helped many businesses with a fresh and innovative look, which has translated into more leads, boosting ROI. Let’s talk.