“Search Engine Optimization” (SEO) is the process of enhancing your website by primarily focusing on keywords in order to increase visibility for potential visitors on Google search engines. For business owners, SEO is crucial to creating a successful startup from the ground up.
In fact, when preparing your business, a website along with SEO should be a top priority.
When developing a business plan, a startup that takes SEO into account is more likely to succeed because the foundational elements of the company are more cohesively built with SEO success in mind.
Hence, the primary objective of SEO for startups is to give pages that can deliver the following higher rankings:
- Quality content: relevant, unique, and useful information that can resolve users’ queries.
- Accessibility: crucial for users and crawlers of search engines.
- Great user experience (UX): Your website should make it easy for visitors to browse the content on all pages since it is an extension of the search experience.
- Engagement: Engagement: Search engines are looking for users to interact with your website for a longer period of time.
- Optimization essentials: Include all of the essential SEO-boosting elements, such as quality backlinks, sitemaps, meta descriptions, and image alt tags.
You might wonder why it’s important to use certain words in your content and how well your startup’s website performs in search engines. Because of this, we’ve compiled a list of the key arguments supporting why SEO is crucial to the success of your startup and why you should incorporate it into your digital marketing plan.
So how can startups achieve SEO success from the start?
1. SEO gives startups information on customer behavior.
SEO makes key information available. The more research a startup does on search engine optimization, the more information they have about the search terms that potential customers use.
According to Scott McGovern, “a founder doesn’t have much information about their audience when they’re just starting their business.” Over time, SEO assists in gathering that data. Even after they have established their company, they can still reap the benefits of it.
Some of the most effective SEO tools that can raise your Google ranking have free trial versions available. Startups are able to see the keywords being used by people in their target market. A founder can also use Google to perform a search on their own by entering relevant keywords.
2. SEO boosts your startup website’s position.
The first page of Google, the most widely used search engine, shows 10 organic results; you want to be among them. Organic results, or unpaid entries, appear in a specific order on a search engine results page (SERP) based on the algorithm used by the search engine. Keep in mind that the higher your startup is positioned on the SERP, the more likely it is that potential customers will visit your website. Your aim should be to rank your startup on the first search page because most users only look at the first few results.
Every search engine has a certain algorithm responsible for website positioning. Even though it is impossible to know how those algorithms function precisely, a lot has already been learned as a result of years of research and experience. According to Google, the algorithm contains over 200 variables broken down into several factor categories, including domain, page-level, and site-level factors; backlinks; user interactions; and on-site and off-site webspam factors.
One of the most common SEO practices is using keywords that are suitable for your company and that your audience will probably type in during the search.
3. SEO improves user experience.
SEO not only benefits your startup’s SERP, but it also influences user experience. While crawling your website, user experience is among the factors that help position your startup web page in top results in search engines. So it’s crucial for your startup to create a UX-friendly website in order to strengthen its position and brand awareness, encourage customers to purchase products or services, and make them come back in the future. Otherwise, if your website doesn’t look clear and its navigation is unintuitive, users will probably go back to the SERPs and choose a different result – your competitors.
Your site speed is also another factor that can influence SEO and user experience – there is a correlation between page speed depending on HTML code volume, JavaScript file weight, images and video loading time, etc., and customers’ decisions on purchasing from a website. Moreover, the majority of traffic comes from mobile users, so make sure to become more mobile-friendly.
4. SEO builds the online credibility of your startup.
Your brand can become well-established by utilizing SEO. Continuous communication with customers in order to keep them updated and show your care can build trust and a strong relationship with them. Don’t focus only on your offer but also include information about the company itself, e.g., your contact information, the purpose of your startup, or a list of your accomplishments and activities.
The valuable content should go along with the appearance of your website – design and clarity of your website are your showcase that convinces visitors to stay on your website and explore the offer, while the information provided is the one that makes them stay longer.
5. SEO leverages a cost-effective attitude.
When creating a startup, you must be resourceful and minimize all expenses. Implementing SEO’s fundamental strategies, such as focusing on relevant keywords, is a good place to start because it essentially costs nothing and produces results that can drive higher-quality traffic to your website than paid advertisements and other marketing campaigns.We can support the SEO optimization of your startup.
6. SEO helps in creating more relevant content.
It’s crucial to produce current content because it keeps you connected to your audience. It’s easy to get lost in the information buzz, so make sure your content is intriguing, compelling, and supports the primary commercial objective of your startup. With the right keywords, SEO can undoubtedly assist in keeping your communication pertinent, catchy, and meaningful. By developing and maintaining an audience that is more engaged than a random user, you can increase quality traffic, establish brand loyalty, and increase the likelihood that people will purchase the offered goods or services.
Therefore, consider SEO-focused content as a long-term plan for luring a suitable audience to your startup. Additionally, keep in mind that as time passes, your posts and content will undoubtedly drive high-quality traffic to your page and increase engagement because they stay on the web and help to gradually create a broad base of knowledge about the subject of your focus.
Contact us at Cosmic.in right away if you want to learn more about SEO and how it functions. Our contact form allows you to get in touch with us.