Social Media! The platform for billions of users for building relationship online!
Like search engine optimization, Social Media Optimization is also an important factor for scaling up the ranking of your brand. Since Social Media plays the role of a mediator in promoting your business, its optimization is very important to attracting the traffic towards your business or brand.
So let’s take a look at the ways by which you can speed up your brand’s ranking on Social Media.
Here are some quick tips on how to make the most of your SMO efforts.
1. Integrate Social into your Website
Sharing Social Links on your blogs and website can speed up your site’s efficiency. Include your website’s link on Social Media and redirect the link from Social Media to your website.
Links on #socialmedia are often considered higher-quality links because Social sites have a high web authority. Even if your Facebook page is brand new, it’s likely to rank well in the SERP’s because of Facebook’s overall high authority.
2. Consistency is Key to SMO
Creating business profiles is easy but maintaining it is quite difficult. Only profile creation is not enough for Optimization, filling all the necessary details is equally important. Your profile should be 100% as search engines favor completely filled profiles. While filling the details, remember to enter the same information that is available on your website. Update your profile regularly.
3. Align SEO keywords and Social Media
For maximum exposure of your website, correct use and placement of keywords is very essential. In fact, if you’re not optimizing your profiles correctly, you’re leaving money on the table for your competitors.
Place your keywords and target phrases into your Social profiles in a natural way. If you can effectively use your keyword or phrase in your profile or page name, it will help it rank better in keyword searches on Google and within the social network search itself.
4.Use Keywords in Your Posts
Keywords are important for your website, Blog content, and ad campaigns, so it should come as no surprise that keywords matter with your social content, too. This also helps keep your content relevant to your target audience.
5.Be Social on Social Media
As the name defines its all, social means you have to be active on Facebook. For optimization, you have to interact with people on daily basis. The purpose of Social Media for small to large business is to build relationship with consumers
So participate in conversations, follow your customer base, and share helpful content from both your website and other relevant sites.
6.Use Branded Cover Images.
Cover image is the first impression for the users who visit your site. Use this opportunity to convey your brand messaging to your followers. Use recommended size guidelines for each platform to ensure that your cover image is formatted and displayed correctly, and always use proficient images that are appropriate and remarkable.
7. Target Relevant Connections
Be friends with competitors and industry people on Facebook. Keep the track of your competitors and the strategies they follow for the Social Media.
Every like and comment you get on your post is like a gold for you, as this shows that how efficient your brand or company is.
Over to you ..
Social Media Optimization can be one of your greatest assets for improving your site’s organic search results if properly utilized. Following these 7 tips will help you make the most of your optimization efforts.