Hello guys! What’s up! Hope all are waiting for the New Year to come and bring some excitement to your life, isn’t it?
Business man is looking for new ways to dominate the market with new trends and ideas. Especially when it comes to Digital Marketing, then it becomes compulsion to research on the upcoming trends as Digital Marketing is nothing without trends!
The first rule of Digital Marketing is to market your brand in an area where maximum target audience is active and today we can find most of the target audience on Social Media.
Facebook, Instagram, Twitter and other popular networks update their features regularly to augment more user-experience. Every step taken in the direction of marketing will be crucial for your business growth.
Here are Five Social Media Trends to expect in 2018.
1. Video is the Hottest Trend
Long gone are the days when the online presence was dependent on status updates and sharing photos! Now is the world of videos! Videos get the highest number of engagements compared to other posts.
People use video chats for business communication and now people have started implementing video strategy for Social Media.
Videos get more engagements then static data.
Due to the increasing popularity of video content, we can expect the trend to continue thus making this trend a valuable format to influence.
Essentially, crafting and uploading video content on different Social platforms on a regular basis is the up-to-the-minute Social Media to adopt in 2018.
2. Influencer marketing is still in demand
Influencer Marketing still has the ability to beat Social Media! It is the best form of advertising even today.
In 2018, Influencers are set to take over social media as big brands are realizing the importance of Influencer Marketing.
“39% of marketers will increase influencer marketing budgets in 2018”
Confused whether you should try Influencer Marketing? A few facts will assist you in making the right decision:
- 80% of YouTube subscribers trust influencer opinions more than “regular” celebrities.
- 34% of US-based influencers say Facebook is the best platform while 24% think Instagram is the best.
- 71% of consumers are more likely to make a purchase based on a reference from social media.
3. Twitter is the talk of the town
Twitter is usually an platform of communication where we can indulge in discussions, can post and retweet about latest trends, can post our views etc. It also plays a vital role in social media marketing strategy.
In 2017 Twitter’s engagement rate is lower than that of LinkedIn, Facebook, and Instagram.
However, this will not continue in 2018. Next year, Twitter leadership will reconsider the way their platform operates and some modifications are bound to happen. Possible changes could involve selling the platform to private investors, including a sort of prescription feature, and boosting advertising options. If these changes do take place, Twitter is set to improve your marketing efforts.
4. Increasing popularity of Instagram Stories
Over 300 million people use Instagram Stories each month, which is over 60 million more than those who use Snapchat and Instagram Stories is just one year old! At this rate, nearly half of all Instagram users will be using Stories by the end of 2018. This means that brands interested in connecting with Instagram users must take the time to master Instagram Stories.
“More than 8 million profiles on Instagram are business profiles.”
5. Messaging Apps on the rise
In 2018, businesses should look into messaging apps instead of just depending on posts for consumer interaction.
“More than 2.5 billion people worldwide use messaging apps”
Chatbots will enable businesses, to offer personalized shopping experiences on Social media like Facebook and WhatsApp. A combination of Artificial Intelligence and messaging apps will boost the quality of customer service too.
Wrap Up!
2018 is almost here, and it’s time to reexamine our social media methodology to maximize marketing outcomes. Next year, we can expect to see many new trends dominating the marketing world. So be prepared!