Hello Friends! Welcome back with the refreshing blog!
What you do immediately after wake up? 90% of people will say- Mobile Surfing.
So besides checking your social channels, what else you check? 60% raised their hands for Mail checking.
This stats is the answer of our today’s topic– Email-Marketing
Email is the fastest and easiest way of marketing your products and services. Marketing through email will market your brand to the vast audience.
“86% of marketers use email for business communication because emails provide higher engagement rates”
To carry out successful Email-Marketing, you should follow these below mentioned 10 tips:
Tip No.1: Make Sure Your Email Has Recognizable Links
Links play a major role in converting the website traffic into leads. Embedding links in your email template will definitely help you in taking your customers to your Website or product page. Add as many links as possible but the links should be worthy and valuable.
Tip No.2: Minimize Your Use of Images
Always bear in mind that an email is not a printing material.
It happens many times that the recipients will not see the images attached or included in your email, which means that there is an extra wasted space in place of image.
Therefore instead of ready-made images, use well coded html code including call to action buttons, paragraphs, images and links that can run on all browsers.
Tip No.3: Make It Easy to Unsubscribe
You can’t force anyone to click your call to action buttons or read your newsletters.
“66% of customers unsubscribe from emails because they aren’t relevant to them”
Sometimes user gets so frustrated with your mails that he starts flagging your email as a spam and this can go against your reputation. So it’s better to include the option of unsubscribe from the mail at the bottom of every newsletter.
Tip No.4: Maximize Your Email Template Dimensions
You don’t have a lot of space in a person’s inbox to convey a message, and most of your users will be viewing your email in a preview pane with the images turned off. Make sure that your template isn’t more than 600 pixels wide and that you clearly get your value proposition and at least one link into the first 100 pixels of height
Tip No.5: Strong subject lines!
Subject lines play the vital role in Email Marketing.
“94% people say they open an email because of the subject line”
Maximum customers will open the mail only when they will find the subject line effective. So, the subject line is the soul and lifeline of the mail. Therefore, include the effective subject line whenever you send an email to your list.
Tip No.6: Keep Your Text Short and Easy to Scan
Most users aren’t going to read your whole email. Instead they will go for the text highlighted or written in bold. Less is more! So keep your text short and easy to understand, highlight and use colors for the focus points and use bullets wherever necessary.
Tip No.7: Responsive Design
This stats is enough to tell you that an email you are sending should be mobile friendly and responsive for all the devices.
“90% of people check their mails via smartphone”
Responsive Design provides a better experience for each device on which the campaign is viewed.
Tip No.8: Proper Use of Alt Text, Title and Linking with Images
Alt text is necessary when it comes to creating images for email campaign.
In case images are not displayed properly then alt text can be used as an alternative to define the images.
Make sure that all of your images have both alt text and title text as different browsers read those two types of text differently.
Tip No.9: Send Test Emails Before Sending to Main List
What if the email you sent to the list has something missing or is displayed with the links broken? Before sending your email to the main list, send a test mail to all the mail accounts like Gmail, Outlook and Hotmail to check the quality of your email. Your email should display properly on all browser and mobile screens.
Tips No.10: Ask users to add you to their contact list
At every opportunity, remind your users to add your address to their contact list so that they keep on receiving interesting stuff from your end.
The more people you get doing that, the better your deliverability will be!
Wrap up!
So guys, I hope you enjoyed our blog and it assisted you in making your email-marketing plan more effective and worthy! Just use these 10 tips for marketing and take your Business to another level!